Kayser began selling and servicing cars back in 1925 on East Washington Avenue in Madison. Paul A. Kayser, a farmer from Fitchburg opened the dealership to sell and service the new Ford Model T. Thanks to the loyalty of so many satisfied customers and the dedicated & effective work of so many Kayser employee's we grew to be the largest Ford dealership in the state.

Kayser has since grown to sell Nissan, Mitsubishi, Chrysler, Dodge, Jeep and Mercury brands in four locations, Sauk Prairie, Stoughton, Watertown and Madison.

When Paul Kayser began selling the Ford Model T in downtown Madison, the city was really more akin to a small town. Although I have always thought of Madison as having that small town feel, it has grown tremendously & very successfully since 1925. However, we still strive to provide small town friendliness while maintaining the low, volume pricing model Kayser has been known for.

Kayser Chrysler Center, Sauk Prairie sells the full line of Chrysler, Dodge and Jeep models and the largest selection of used cars in Sauk County. Brad & Gary Lewis run the day to day operations of the dealership and have put together a great team who continuously outperform both our customers and my own expectations.

We look forward to seeing you again soon at Your every day dealership.

Sincerely,

PJ Baxter
President & CEO
Kayser Automotive Group